The expertise of hair stylist Vito, from whom the salon in Maglie takes its name, today has a greater boost thanks to the involvement of his children in his art. The total look is the keystone of their philosophy … the style of each customer is personalized based on the study of colours, morphology and look, thanks to the team’s continuous training and constant updating.
After years of apprenticeship Vito attended the Scuola Internazionale di Estetica in Milan perfecting both technique and style.
Finally, Vito’s dream came true and he opened an innovative and avant-garde hairdressing salon, after years of cultivating his passion.
Fascinated by this job, Elisa decided to follow her father’s footsteps and started working with him in the salon at the end of her studies.
Gabriella also joined the family business, managing the admin and accounting department, and the reception.
Fabrizio, who grew up with the same passion as the whole family, slowly became more involved and joined the team.
Alongside the innovation brought by his children grows also the need for renewing the brand; hence a new corporate logo was created, which encapsulates both the origins of the salon and its innovations.